The Christchurch Adventure Park was a venture of its own kind, and its brand shaped by the unknown.
With no styleguide, assets produced included: business cards, coffee cards, signage, trail maps, cafe menus, internal documents, photography, brochures, branded cars, branded tents, email marketing and the website.
A few marketing campaigns were conceptualised as well as executed.
Art direction, product editing & layout.
A fantastic result from a team that hauls ass.
My time at Kogan.com involved creating, art directing, sourcing product listing images and designs to ensure that products are presented in the best possible way, as well as adhereing to brand guidelines in the creation of packaging, print media, website banners, and other digital marketing assets. I became heavily involved in the production of eDMs (Electronic Direct Mail) and oversaw the look & flow to these, whilst providing guidance to those putting them together.
Nano Copter (gif) - https://goo.gl/OoYkLn
Dessert Maker - https://goo.gl/gpIfw3
Tower Speaker - https://goo.gl/l5DUc5
Halloween Masks - https://goo.gl/UeC5sM
This That FREE (gif) - https://goo.gl/7mEzox
APPSCLUSIVE - MYSTERY GIFT CAMPAIGN - https://goo.gl/AW6MUw
Pantry - https://goo.gl/MygUls
Neon Lights was the theme for the annual Ruapehu Alpine Lifts (Mt. Ruapehu) Staff Ball, 2016. The client required a captivating poster concept which also followed through into an invitation design.
From what started with the client wanting a plain and simple design, I explored more creative approaches to presenting the client’s product. With a little marketing guidance, the client opted for a fun concept and this curtain design was born. The design set up adhered with guidelines and specifications ready for print.
The 'Chevrolet Corvette – the First Generation' is a publication redesign that focuses on the brand status and quality. The book contains a renewed layout and a Perspex cover etched with the logo to reflect the sleek look of the cars. It is all black to show no emotive colours and to emphasize the contrast of gloss and matte. Layouts are inviting and maximizes legibility, with branding elements such as the pinstripes carried throughout the spreads.
Australia has always been short of blood. This design strategy contains extensive research into the issue and aims to increase the rate of blood donations in Australia by playing with blood traits and personality types. The strategy is an effective and fun way of getting people to talk about their blood types and ultimately, donate. Information is presented clearly with the use of infographics within this proposal document, which outlines the entire campaign and design assets required.
Snippy is the design solution for scissor packaging that will often require scissors to open their blister packages. It contains a perforation line (it can also be torn with leverage from a pen for those with hand dexterities) that will cause no injuries when opened. The package contains only one spot of glue and can be recycled. This concept received a Commendation in the 2012 Southern Cross Packaging Design Awards.